Creativity.

Digital versus Analogue media has to do with the signal, digital being many broken of pieces of data and analogue being just a constant signal. In Lev Manovich's article on what new media is, he lists all the different categories of digital media talked about in the press. Such examples are web sites, computer games, DVDs, television shows, films shot in 3D, etc. All these categories and more new media to come demand a level of creativity and individuality to be able to reach the audience in a manner where the media is not simply just another copy. The affect of the first photograph or the "daguerreotype" pushed the media into a new path where creativity went beyond just the industrialized, and into a more digital and easily accessible way to view. The computer helped push this creativity further, as even more things became obtainable and more sophisticated for the artist to push his originality and individuality to the next digital level to appease the audience and himself. Digital media also helped theatrical productions, dances and even started developing movies push themselves to the very next level. DIgital media in the 20th century became a means of communication, a way to talk to others without even being near them, by using a computer, webcam, email, etc. This move into the future helped advance creativity as well. But theft in creativity is also seen more often once the media becomes more digital, photography becomes more popular, etc. Some people may like another's idea but then take that idea and use it as their own. This kind of behavior does not promote digital media as a good thing but rather as a warning or threat of theft of originality. Creativity has and still will always progress with our advances in technology as new things come about and are accessible to the creative.